Top 5 Beauty Retail Apps in Greece: Q3 2024 Performance Insights

In the third quarter of 2024, the beauty retail app landscape in Greece showcased a variety of trends across leading platforms. Data from Sensor Tower reveals insights into the performance of the top five apps on a unified platform.

SEPHORA - Maquillage, Parfum observed a decline in weekly downloads, starting from around 8.3K in early July and tapering off to approximately 3.2K by the end of September. During the same period, weekly active users experienced a mild decrease, from about 26.9K to 21.9K.

Notino: profumi e cosmetici had a mixed performance in downloads, beginning the quarter with 1.9K and fluctuating to close at around 1.4K. Active users hovered between 6.3K and 7.5K, showing a slight increase towards the end of the period.

Mein dm noted a steady rise in downloads, starting at 439 and ending at 702 weekly. Active users followed a similar upward trajectory, growing from 4.7K to 5.8K.

KORRES saw downloads peaking mid-quarter at 775 in mid-September but ended with a decrease to 231. The app did not report active user metrics for this period.

Oriflame experienced a significant uptick in downloads mid-quarter, reaching 654, before normalizing to 481 by the end of September. Active users increased from 1.8K to 2.5K throughout the quarter.

For more detailed insights and further analysis, visit Sensor Tower.